4 September / 2015


Bloomon raises 3.5 million Euros from international investors

  • Largest funding for Dutch internet startup within one year
  • After successful investment round, Bloomon is ready to expand internationally
  • Former Head of Asia at Rocket Internet Koen Thijssen enters as founding partner

Amsterdam, September 3rd 2015 – Within eight months of successfully launching in The Netherlands and Germany, Bloomon has closed Series A funding with 3.5 million Euros in growth financing. Never before has a Dutch startup raised this level of funding within such a short time frame. The cash injection will allow the business to boost its growth and expand internationally. Bloomon is looking to deliver world-famous, high-quality Dutch flowers to customers all over Europe.

The Series A funding round is led by the Dutch INKEF Capital. Partech Ventures, one of Europe’s biggest Venture Capital funds with offices in Silicon Valley, Paris and Berlin, is also part of the funding round. An investor from the flower sector is also involved. The funding will enable Bloomon to expand to new countries. The Bloomon team now consists of more than 50 people.

Dutch glory

“We are impressed by the movement Bloomon is causing with an entirely Dutch product and an innovative supply chain in the traditional flower sector”, says Robert Jan Galema, Managing Director of INKEF Capital. Otto Birnbaum, Principal at Partech Ventures sees lots of opportunities internationally too: “The impressive growth during past months gives us great confidence in an international expansion.”

1 million deliveries

“This investment will help us achieve our goal of delivering one million bouquets during the coming two years”, says Patrick Hurenkamp, founder of Bloomon. “We are very happy with this combination of investors. We are not only gaining a lot of international experience, but also a relevant party from the flower sector.”

Former Head of Asia Rocket Internet joins

The company also announces today that Koen Thijssen has joined the founding partners of Bloomon. Thijssen shares his broad e-commerce experience with co-founders Patrick Hurenkamp and Bart Troost. Thijssen was previously Head of Asia at Rocket Internet where he successfully set up and grew a number of internet startups.


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Note for editorial office, not for publication

About Bloomon

Online flower service Bloomon delivers that ultimate feeling of home with seasonal fresh flowers. The flowers are composed by a stylist and hand-tied. Bloomon supplies directly from the grower to the customer in the evening hours, without delivery costs. Bloomon was launched in The Netherlands in November 2014 and also operates in Germany.

About INKEF Capital

INKEF Capital is an Amsterdam-based venture capital firm that focuses on long-term collaboration and active support of innovative technology companies. INKEF Capital was founded in 2010 by Dutch pension fund ABP and with €200 million under management it is one of the largest venture capital funds in the Netherlands. INKEF focuses on investment opportunities in Healthcare, Technology and IT/NewMedia and prefers to participate from series A round financing onwards.

About Partech Ventures

Partech Ventures is an investment company focused on fast-growth companies in the digital   and information technology sectors. Partech manages three kinds of funds, respectively aimed at seed stage (Partech Entrepreneur), early stage (Partech International) and growth capital (Partech Growth). The team, which has offices in Silicon Valley, Paris, and Berlin, has extensive experience in all aspects of international business development. Partech-funded companies have completed 21 initial public offerings, and over 50 M&A transactions valued at over $100M. The daily business newspaper “Les Echos” has awarded the firm its prize for the best venture capital team, while Preqin, the independent research organisation, has recently recognised Partech Ventures as one of the top ten global venture-capital funds, and the only European fund among the top 25 based on its consistent performance.

More information?

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