A guiding hand
From initial pitch to investment, INKEF operated with our best interests at heart. We always had the sense that we remained in control of our companyâ€™s strategic direction â€“ nobody tried to â€˜grab the wheelâ€™ from us. We presented our corporate strategy to INKEF and they were able to highlight factors that we hadnâ€™t considered â€“ like catering to the needs of an ever-growing Chinese market. Their advice forced us to refocus our efforts in a way that didnâ€™t detract from our core objectives.
Broadening our horizons
INKEF have a massive network which has really been valuable to us. We have been able to avoid mistakes through an open exchange of ideas and knowledge with other companies under the INKEF umbrella. We also benefit from their huge network â€“ INKEF have existing relationships with the people you want to get in front of, which speeds things up a lot. Ultimately, I think INKEF have been the perfect partner for us, continuously showing us what good looks like so as to develop breakthrough products and hit the right milestones as we prepare for our Series B.